In the press: Beauty Independent— 2024 Trends

Fred Khoury speaks to Beauty Independet about The Biggest Trends Expected To Drive Beauty Manufacturing In 2024

Highlighting scientifically backed formulations with less focus on “clean beauty” standards

In recent years, there has been a growing emphasis on “clean beauty” standards. Consumers are becoming increasingly aware of the environmental impact of their purchasing decisions and are seeking products that align with their values. However, one emerging trend is the shift away from solely focusing on “clean beauty” standards.

While sustainability and clean alternatives remain important, consumers are now looking for scientifically backed formulas that deliver real results. They want to see evidence that the products they purchase are effective. This trend will lead cosmetic manufacturers to invest more in research and development to create formulas that are scientifically proven to be effective with less importance on meeting “clean” standards.

Emphasis on proprietary ingredient systems and complexes

Brands are constantly looking for ways to differentiate themselves from their competitors. One effective strategy is the development of proprietary ingredient systems and complexes. These unique combinations of ingredients are carefully formulated to target specific skin concerns and provide enhanced benefits.

By leveraging these proprietary ingredient systems, brands can offer consumers something truly unique and exclusive. This trend is driving ingredient innovation as brands strive to create novel formulations that deliver superior results.

Premium formulations that are recession-proof

In times of economic uncertainty, consumers tend to prioritize value for their money. The cosmetic industry is no exception to this trend. While premium formulations have always had their place in the market, there is now a growing demand for products that are both luxurious and budget friendly.

Consumers want to feel like they are treating themselves without breaking the bank. This trend has led to an increase of the development of affordable luxury products that offer high-quality ingredients and a premium experience at a more accessible price point.