In the press: Beauty Independent— Launch Slump?

Fred Khoury speaks to Beauty Independent on The slowdown of Product Launches and what this means for the industry

The beauty and personal care market is facing significant challenges, including market saturation, economic pressures and a shift in consumer preferences towards minimalism and sustainability. These factors, combined with increasingly stringent regulatory requirements, have contributed to a slowdown in new product launches.

As brands grapple with finding unique selling points and navigating economic uncertainty, many are focusing on enhancing existing products rather than introducing new ones. This trend may lead to industry consolidation, with larger brands absorbing smaller players, potentially reducing diversity and innovation.

However, technological advancements such as AI and biotechnologies, a growing emphasis on sustainability and ethical practices and consumer demand for personalization are expected to drive future innovation. Despite the current slowdown, the industry is likely to adapt, finding new ways to innovate and meet evolving consumer needs.